The story of Dragonfly SaaS

Back in 2018 we realised that CRM (Customer Retention Management) was often performed by humans using best guess and "gut instinct" to make strategic marketing plans. We had a different view, a concept of a system. An e-CRM tool (Extended Customer Retention Management) that would do the heavy lifting. First deployed with what basically boiled down to automated emails, we believed it would change the landscape in 2018 and revolutionse marketing.

The system as it stood, even with it's most basic logic cycles, blew industry standards out the water, pushing the typical 3-5% email open rates to over 15%. SMS campaigns to 40% engagement and later with voice calls we hit 55%. We had more effect than the top marketing platforms of the day, but that was not enough for us.

Realising we had limitations, the logical loops and maths calculations soon got replaced with AI and ML. Additional features like push notifications, on site notifications and gamification added extra verticals that allowed us even more reach.

Of course, we had grown from a small team to a global company, but we were far from finished and still retained our grass roots, lightweight and agile abilities. The future for us lay in making this an even better system. With more compute power and integrations to systems that expanded our abilities, operators relaxed and focused on the fun things, leaving the machine to do the job it does best.

With an ever increasing demand for AI in marketing, our engine pushed smart technologies and increased the value of site users beyond the capabilities of the other platforms, using intelligence to enage them, re-engage them with personalised and creative means, offering multiple opportunities for users to convert and stay on your product. We opened the door to so many possiblities that operators had previously been restricted from. Engagement, risk, ROI and user experience all increased and we thought we had it nailed.

But no! As iGaming companies face tougher advertising restrictions globally, making it harder to acquire new users, as the ever changing sea of legal and restrictive techological barriers pop up, retention became the pivotal factor. We had to redefine our goals too. We added Acquisition to our retention, reactivation, gamification, segmentation, tournaments, leaderboards, personalisation and experience platform.

Dragonfly does the hard work, the data crunching and analytics. The several strata of communication and the complex matrix of what, when and to who all in their language at the optimal time in the optimal media. An omni-channel platform driving your users with a one to one relationship feel. No more generic one-size-fits-all, no more best-guess. Real results delivered from in-depth analytics and insights, efficient use of reach, decreasing wasted time and spending, improved cost of acquisition and helped teams understand where to focus their efforts to optimise their effect.

Scale your operation, avoid common errors like depositor overloading, gamify retention, market to the valued customer, reduce bonus overloads, predict churn and so much more.