Customer Experience Platform
What does a CEP do?
Dragonfly manages the one to one communication with your users by building and refining the experience a user gets. Engaging them effectively with the right message or interaction at the right time, it puts you, the operator, in control and gives you the tools to fine tune how the system reaches and engages your users.
Identify
Key identifiers are used for many obvious reasons and some not so obvious reasons. Language, country and activity rate all build into a personalised experience, other signals cna then be used to fine time optimal time for outreach and the type of phrases used based on age or experience in your brands ecosystem.
Communicate
Now we know what to say, how to say it and when, the optimal channel is used. But we also know, some people have busy lives and maybe predicting the users pending dissengagement means we can ustilise on site assistants to help shape the users experience before they drop off.
Engage
Time to engage! At this point we choose the best option to give your user a fun, positive time. A game, a call, a promotion or quite simply a reminder that something they worked for will expire. Whatever the vehicle, the resulting action is measured to ensure performance is maintained
Convert
Often thought as turning a player into a depositor, conversion is really about changing the experience of the user. Turning that frown upside down. We convert unhappy, dissengaged users into happy, positively engaged users who enjoy the sites offerings which in turn, leads to a healthy depositing user.
Simple Steps
People Power!
Your players are your most unpredictable variable. They have lives outside your site. Experiencing ups and downs, busy seasons and vacation time. Between shifting lifestyles, personal fluctuations, and natural churn, maintaining engagement isn`t simple. With millions of players it becomes an immense logistical challenge.
Enter Dragonfly!
In nature, the dragonfly is one of the most successful hunters, demonstrating the ability to predict the position of its intended target before it moves to intercept it. This is why we called our system Dragonfly. Our powerful, accurate, and proven solution to reaching your target audience before they disengage.
Player Analysis
One essential component at the core of the system is the ability to analyse the players and continuously update their profile based on actions, activities and personality. Digital fingerprints, a persona that blends behaviour with real world data to define each and every individual.
Monitor results
Easily navigate through your data with our unique and powerful dashboards and user interface. Gain insights on how your users perform in your product, where improvements can be acheived and how to maximise your investment. Monitor player interations, overall health and identify pain points. Stop guessing, start responding.
You are in control
Dragonfly is modular, meaning you can choose to add any of our built in solutions instantly. We can also add more communication channels, gamification, rewards and integrate to 3rd party systems seamlessly. With so many options out there to choose from, we can knit your preferred and existing platforms into ours. It is that simple!
Conversion
Conversion is not just about increasing your bottom line with more deposits. The platform drives engagement, converts dead and zero value users into engaged players with positive experiences. The outcome of a happy, positive and engaged player is an increase in the deposit rates and value of users. The system funnels, retains and promotes positive interactions.
Flexiblity
Every player is unique, sharing some trends with a similar player yet diversifying in certain areas. Dragonfly allows player journeys to reflect this auto-magically. Customised paths and lane changing is all part of the standard platform. You choose the options that suit your brand, set the limits and the platform does the rest.