The Ultimate Sizes For Social Media Posts
Apr 17th, 2025
When it comes to social media, visuals are everything. But if your images aren’t the right size, they might appear pixelated, cropped, or stretched—ruining your post’s impact.
Best Social Media Image Sizes for 2025: Optimize for Every Platform
Keeping up with the latest image size recommendations ensures your content looks polished and professional on every platform. Here’s your 2025 guide to the best image sizes for Facebook, Instagram, LinkedIn, and more!
Recommended Image Sizes for Each Platform
- rofile Picture: 400 x 400 px
- Cover Photo: 820 x 312 px
- Feed Post: 1200 x 1200 px (square) or 1200 x 630 px (landscape)
- Stories: 1080 x 1920 px
Instagram
Profile Picture: 320 x 320 px
Post Images:
- Square: 1080 x 1080 px
- Portrait: 1080 x 1350 px
- Landscape: 1080 x 566 px
- Stories & Reels: 1080 x 1920 px
- Profile Picture: 400 x 400 px
- Cover Photo: 1584 x 396 px
- Feed Post: 1200 x 627 px
- Stories: Not available (LinkedIn Stories discontinued)
Twitter (X)
- Profile Picture: 400 x 400 px
- Header Image: 1500 x 500 px
- Post Image: 1600 x 900 px
- Profile Picture: 165 x 165 px
- Pin Size: 1000 x 1500 px
- Board Cover: 222 x 150 px
TikTok
- Profile Picture: 200 x 200 px
- Video Thumbnail: 1080 x 1920 px
Pro Tips for Optimized Social Media Images
Use High-Quality Images – Avoid pixelation by uploading images in high resolution.
Keep Text Within Safe Zones – Prevent important text from getting cut off, especially in Stories and Reels.
Use PNG for Logos & Transparency – PNG files maintain quality better than JPEGs for graphics and logos.
Test on Mobile & Desktop – Social media layouts differ by device; preview your images before posting.
Stay Updated – Platforms update image size guidelines frequently, so check back often!
Why optimize social media images?
By optimizing your images for each platform, you ensure that your content appears at its best and reaches the largest audience. Bookmark this guide and return for updates as social media trends change!
