What Is Outreach Marketing

Outreach marketing can be a useful method for expanding awareness of your brand or product. Through outreach marketing, you create a personalized marketing approach so it is important to understand how outreach marketing works so you can use this strategy effectively.

You see, outreach is a two-way conversational outbound messaging system that allows you to support your customers on the most popular communication channels – SMS, Email, WhatsApp and Telegram.

Delivering automated, bulk and personalised messages to your customers is no simple task. To engage people in a personal, two-way conversations and deliver the right message in the right channel at the right time – all from one outbound messaging platform takes a robust solution. Dragonfly`s CEP (Customer Experience Platform) uses outreach to support your customers whenever and wherever they want it providing an important tool for you to reach customers and for your customers to reach you. Helping you to drive more effective results and significantly engage your customers in a way that attracts attention and promotes action. Next time you want to capture your customers attention, don’t change your message - change where you say your message with outbound messaging.

Benefits of outreach marketing

With outreach marketing, you`re creating personalized and targeted messages to send to people and companies to develop collaborative relationships. Here are some benefits of using outreach marketing as part of your overall marketing strategy

Offers a chance to promote your content

By creating opportunities through outreach marketing, you can promote a company`s offerings to a wider audience. Outreach marketing can provide opportunities to involve guest bloggers and subject matter experts in the content you post. This content, which may include blogs or social media posts, offers your audience something they can`t find anywhere else, which can improve their opinion of the business and inspire them to learn more about it.

Increases your online presence

Outreach marketing can increase your online presence in a variety of ways. If you`re successful in finding collaborators to be content creators or brand ambassadors, these people can make their followers aware of your brand. Even if the people you contact aren`t able to collaborate with you at this time, you`ve made them aware of the business in a positive way that might help with later collaborations. Additionally, any positive impact your outreach marketing has on your content can increase your online presence.

Improves your SEO strategy

Outreach marketing often results in an increase in content for your site and content that links back to your site. Links back to your site improve your search engine optimization (SEO) efforts, while new content may contain links to other sites that add credibility to your site or target new keywords. Improving your SEO strategy and ensuring your content appears when potential customers search for relevant keywords can help you market to your target audience.

Creates personalization

Outreach marketing can help provide a personalized approach to your marketing efforts. An audience often feels connected to an influencer, blogger or celebrity, and seeing this person share information about a business may encourage them to seek more information or make a purchase. By curating the people you contact to optimize their relevance to your brand, you`re personalizing the experience for customers who encounter the content they create.

Outreach marketing overview

A simple way to view outreach marketing is by the following 3 categories

Customized communication, personalized engagement

Personalisation is essential in today’s marketing, and Dragonfly`s outreach messaging empowers you to achieve this. With Outreach, you can send tailored outbound messaging to targeted groups of customers by customizing messages based on data within your Contact Management. You can also schedule messages to be sent at the most effective times. Provide your customers with information and resources, and guide them along with their journey by engaging them with intelligent customer support.

Real-time messaging and ticketing combined

By taking advantage of Dragonfly’s fully integrated AI-powered customer engagement platform, Dragonfly Outreach combines the benefits of real-time support and the efficiency of ticketing. While you can respond immediately to messages or follow up later - either by a chatbot or by a designated agent - with detailed answers through multiple channels on Comm100’s ticketing system. Better yet, if a customer already has an open ticket in the system, the message is attached to this so there’s no duplication or wasted time.

Lower cost, easier life

Dragonfly`s outreach messaging is typically provided as a cloud service, with no additional on-premises infrastructure required. It isn`t reliant on proprietary software embedded within a specific vendor’s technology so there are no additional infrastructure costs. Often we see micro costs and variables appearing but Dragonfly has fixed prices and simple to use modular add-on`s so there is no sudden billing increases.

How to perform outreach marketing

Here is our quick walk through of the most common paths taken, get in touch for a personalised walk through

1. Create a targeted plan

Before you contact those you want to engage with, create a targeted plan that establishes an initial list of contacts, goals for the campaign and your ideas for each contact. Define different messages for each contact based on their expertise, audience or style. As part of your plan, outline how you plan to measure the success of your outreach marketing efforts and the methods you plan to use to maintain relationships with potential collaborators.

2. Attract their attention

When you`re ready to contact the people you`ve identified, you want to make sure you attract their attention. This is especially true when your outreach is happening via email to ensure the recipient reads your message. If you`re contacting an individual, research their background, experience or interests to craft a message explaining why your product might appeal to them.

3. Provide a call to action

In your message to potential collaborators, include a call to action so they understand the next steps. Make your call to action clear and obvious. This may include a link for them to sign up for consideration or a personalized email asking someone to perform a specific action. Whatever your call to action is, make it easy for the person to do.

4. Show how you can help

One reason outreach marketing is often effective is that the collaboration typically benefits both parties. In your initial contact with a collaborator, explain how the potential partnership can benefit them. For instance, if you create a line of book accessories, such as reading lights, it may make sense to partner with a publishing brand. When you contact the publisher, you can discuss how collaborating with your brand could help increase awareness of their books.

5. Ask for feedback

As you build a relationship with the people and organizations you contact, you may find it useful to ask them for feedback. You can ask them to provide feedback on the company`s products or their experience working with your brand. Use this feedback to help you make improvements to your marketing content and your outreach marketing efforts. If you`ve contacted a potential collaborator who declined your request, you may ask them if there are improvements you can make to your content or branding to make them reconsider a partnership.

6. Re-evaluate regularly

As you proceed with your outreach marketing, it`s helpful to re-evaluate regularly. This may include evaluating the results of active campaigns or collaborations to consider the natural next steps. As you evaluate, you may consider your current content and identify areas you want to improve upon or grow. This step may also involve identifying new individuals or organizations to contact for collaboration, which may include people you see talking about your brand online as they interact with your current collaborators.